Google tests swapping star ratings for percentages
Google is constantly testing tweaks to its search U.I., and the latest concerns the star ratings it’s long featured in both search ads and organic listings. Some users have reported seeing the bright yellow stars replaced with grey percentage ratings. It comes not long after the company swapped the yellow ‘Ad’ label for a green one, an effort it said was to minimize the number of colours on screen to make the page easier to scan, so this may be part of the same effort. The search giant also seems to be testing removing the estimated number of results from the top of the page, though hasn’t commented on why.