Market Appeal Blog and News

Google Is Bringing the New AdWords to More Users

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Google expands new AdWords interface rollout


Months after it was first announced this March, a raft of new users have found themselves face-to-face with the new Google AdWords interface this week, after the company confirmed that it had expanded the rollout to users. The new UI has been billed a “radical change” by some users, and removes the old tabbed design – though it’s purely an interface change, with no alterations to core AdWords functionality. Google has previously said that it would “invite advertisers along the way to try it out,” suggesting that the rollout will continue on into 2017 — so if you haven’t got it yet, you may still have a while to wait.



Google Adds AMP to Main Search Results


AMP set to expand to main search results


Google has begun testing adding AMP pages to its core search results, having previously restricted them to the News section. Mobile users will soon see some search results with the AMP lightning bolt logo to indicate that an AMP page is available. The search giant insists using AMP will not be a ranking factor, though adds that when two identical pages are available, one using AMP and the other not, it will serve up the AMP result. The company has also changed AMP so that structured data is no longer a requirement – pages missing it will now show up with an ‘informational note’ rather than an ‘error’ in the Search Console.



Google Maps Now Knows How Long People Spend Wherever They Go

Google Maps now shows how long people spend in venues or shops


A new Google Maps feature uses crowdsourced location data to tell searchers how long most people spend in a given place, to help them to plan their day. The new info appears in the ‘Popular times’ section of the local listings page, and can give either a single number (e.g. “People typically spend 15 min here”) or a range, such as “15-45 min”. While the information will be useful to customers hoping to plan their time, it will no doubt also be helpful to owners and marketers who can take advantage of Google’s data gathering for themselves.



Google Tests Dropping Star Ratings in Search


Google tests swapping star ratings for percentages


Google is constantly testing tweaks to its search U.I., and the latest concerns the star ratings it’s long featured in both search ads and organic listings. Some users have reported seeing the bright yellow stars replaced with grey percentage ratings. It comes not long after the company swapped the yellow ‘Ad’ label for a green one, an effort it said was to minimize the number of colours on screen to make the page easier to scan, so this may be part of the same effort. The search giant also seems to be testing removing the estimated number of results from the top of the page, though hasn’t commented on why.



Amazon More Popular Than Google As Shopping Start Point


Amazon beats Google as starting point for product search

A survey of 1,000 U.S. consumers has found that Amazon just edges Google as the first place people search when they’re looking to shop. 38% of shoppers started with Amazon, compared to 35% on Google, while 21% went straight to another brand or retailer website. There’s more good news for Amazon, as among those who use Google, 41% of them go on to click an Amazon link anyway — cementing the retail giant’s position as the shopping destination of choice.