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Did Google just give search a major shake up?

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Has a major Google search update just taken place?


In case the question mark didn’t give it away, there’s no official announcement yet, but it looks like Google may have just issued a big update to the core search algorithm. Some have suggested there might have been two updates: one to core search, and one to local rankings. Either way, plenty of people have noticed ranking changes and shifts to their organic traffic, with changes affecting people across all industries and verticals. More news when we have it.



Google Reveals ‘In Apps’ Search


Google launches ‘In Apps’ search for Android


Google has unveiled a new search functionality for the Google app on Android, allowing users to search specifically for content within the apps on their device. As of now, the feature works with Gmail, Spotify, and YouTube, but the company says it will soon be expanding to more, including Facebook Messenger, LinkedIn, Evernote, Glide, Todoist, and Google Keep. It happens entirely on the device, so there’s no need to be connected to the internet, making it possible to search your messages and music even offline.



Google Drops the ‘Mobile-Friendly’ Label


Google is dropping the ‘mobile-friendly’ tag


Google has announced that mobile search results will no longer display the ‘mobile-friendly’ label, though emphasised that the mobile-friendly algorithm is still in effect. This is just a way to de-clutter mobile search results, as apparently “85% of all pages in the mobile search results” are now mobile-friendly. The company has also announced that from January 2017 it will be cracking down on interstitial pop-up ads, with potential ranking penalties on mobile for sites that use them.



Google Is Bringing the New AdWords to More Users

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Google expands new AdWords interface rollout


Months after it was first announced this March, a raft of new users have found themselves face-to-face with the new Google AdWords interface this week, after the company confirmed that it had expanded the rollout to users. The new UI has been billed a “radical change” by some users, and removes the old tabbed design – though it’s purely an interface change, with no alterations to core AdWords functionality. Google has previously said that it would “invite advertisers along the way to try it out,” suggesting that the rollout will continue on into 2017 — so if you haven’t got it yet, you may still have a while to wait.



Google Adds AMP to Main Search Results


AMP set to expand to main search results


Google has begun testing adding AMP pages to its core search results, having previously restricted them to the News section. Mobile users will soon see some search results with the AMP lightning bolt logo to indicate that an AMP page is available. The search giant insists using AMP will not be a ranking factor, though adds that when two identical pages are available, one using AMP and the other not, it will serve up the AMP result. The company has also changed AMP so that structured data is no longer a requirement – pages missing it will now show up with an ‘informational note’ rather than an ‘error’ in the Search Console.