As anyone familiar with Google Analytics will know, it’s often quick and easy to install.

Occasionally, however, there’s a problem. As happened to me, yesterday.

On this occasion I’d emailed the code for a new style Analytics tag to our client’s developers who had installed the code in the website footer, as instructed.

A few days later however their reports still contained no analytics data, despite the Google Analytics’ tag status checker reporting that everything was fine!

Unsure of the exact problem, I tried out EpikOne’s free Google Analytics tag checker for the first time, which a few hours later confirmed that the tags we’re not working after all.

Finally, I decided to replace client’s GA tag code with a fresh copy, and lo and behold, when I reran the EpikOne tester, it reported that the tags are now working fine. (Which was quicker feedback, than waiting for the first data to appear in Google Analytics.) Moreover, it also told me that one page still wasn’t registering properly, presumably because it doesn’t use the same footer template as the rest of the site.

I’m not always so impressed by the usefulness of free SEO [and analytics] tools, but on this occasion I have to hand it to EpikOne.