Market Appeal Blog and News

Google’s ‘Mobilegeddon’ mobile algorithm update launches


Google’s ‘Mobilegeddon’ is live


Google’s mobile-friendly search update – a.k.a. Mobilegeddon to those concerned by the algorithm change – is now officially live. Google has warned that webmasters shouldn’t expect an immediate impact, and could see changes continue to roll out over the week following the update. Research from Advanced Web Ranking has already seen some impact on SERPs following the algorithm update, while Google has boasted of another major change: a 4.7% increase in the number of mobile-friendly sites on the web over the last two months, prompted by the planned update. Something must be working then. (more…)

Google Maps thinks Edward Snowden is in the White House


Google Maps shows Edward Snowden in the White House


For a brief period this week, Google Maps showed that NSA whistleblower Edward Snowden was located in the White House – or at least that the snowboarding shop Edwards Snow Den was. The trick was pulled off by search expert Bryan Seely, trying to draw attention to a loophole in Google’s local business verification system that makes it possible to change the address of a business without any control measures. Seely first drew attention to the loophole a year ago by creating fake listings for the FBI and Secret Service, but recreated the trick to highlight Google’s failure to fix the problem. (more…)

Microsoft and Getty Make Amends for New Partnership


Microsoft and Getty settle lawsuit, announce partnership


Last year Getty Images sued Microsoft over what it alleged was “massive copyright infringement” thanks to the new Bing Image Widget, which prompted Microsoft to pull the widget offline. The company’s have no doubt been feverishly working on the dispute behind the scenes, because it’s now been announced that not only is Getty dropping the lawsuit, but that the two companies will partner “to develop image-rich, compelling products and services for Microsoft products like Bing and Cortana.” No word yet on what exactly they’re working on, but it “will use Getty Images’ latest API innovations and our award-winning visual content to take search experiences to a new level.” (more…)

Yahoo and Microsoft buy more time for Search Alliance negotiations


Yahoo and Microsoft extend Search Alliance negotiation deadline


It’s been five years since Yahoo joined forces with Microsoft in search with the Search Alliance, and the terms of the initial contract mean that their collaboration is now up for renegotiation – or even dissolution. Negotiations are clearly ongoing, because it’s been reported that the companies have extended their negotiation deadline by 30 days to give them the time to hash things out. With Yahoo having lost search traffic to Bing across the last five years, will the company see any point in maintaining the deal? Only time will tell. (more…)

Google Launches Major Push to Get Local Businesses Online

Google Business

Google launches campaign to get small, local businesses online


A new campaign from Google is the start of a major push to get more local business online and, more importantly for the search engine, part of the Google ecosystem. The Let’s Put Our Cities on the Map program encourages small business owners to check how their business appears in Google Maps and Search and, if necessary, update their listings. For businesses that don’t have an online presence yet, Google is even offering a free domain and hosted website for a year to give them a starting push. It’s a clear sign from the company just how important local business listings are for its future ambitions. (more…)