Market Appeal Blog and News

Google Unveils Gboard for iOS


Google launches Gboard


Google has announced a surprise new iOS keyboard app named Gboard that allows users to search directly from their keyboard – without ever having to leave the app they’re using. For example, iMessage users can quickly search for information to send in a message, or use search terms to find emoji and GIFs without having to scroll through the whole selection. The app is available for free, but Google insists that it has “No current plans” to incorporate ads into the experience – despite the obvious potential to effectively insert Google ads into every app on a user’s device.


China Scrutinises Paid-For Baidu Search Ads


China scrutinises PPC Baidu ads


China’s largest search engine is under scrutiny from authorities over the way it presents paid search results following the death of university student Wei Zexi, who died after trying a bogus cancer treatment advertised on the site. Chinese advertising regulations reportedly don’t currently include search results, and the case has sparked concern that the government isn’t doing enough to make sure consumers know they are being served ads through search results. Baidu controls more than 70% of the Chinese search market, serving roughly 600 million monthly users. (more…)

Amit Singhal Quits as Google’s Senior Vice President of Search


Amit Singhal, head of Google Search, announces departure


Google’s Senior Vice President of Search, Amit Singhal, has announced that he is leaving the company after 15 years of service. He’s not leaving the company for a competitor though, instead revealing that he wants to “give back to others,” and pursue work in philanthropy. “Things are in amazing shape,” he wrote of the company he is leaving behind. “Search is stronger than ever, and will only get better in the hands of an outstanding set of senior leaders who are already running the show day-to-day.” John Giannandrea, Google’s Vice President of Engineering, will now step into Singhal’s role after he departs on February 26th. (more…)

Google Panda Officially Becomes Part of Google’s Core Algorithm

Google Panda

Google Panda is now part of Google’s core ranking algorithm


Panda has been one of the most important parts of Google’s efforts to fight spam since it was introduced in 2011, and the search giant is now recognising its importance by folding it into its main search algorithm. Google announced that Panda “has become one of our core ranking signals,” which means we can no longer expect dedicated Panda updates. Instead, expect Google’s anti-spam efforts to come along with core algorithm updates, the most recent of which was just two weeks ago. SEOs noted at the time that the update seemed to be linked to Panda, and now we know the truth. (more…)

Google Reveals Accelerated Mobile Pages Arrival in Search Next Year

google AMP search

AMP results will appear in Google search ‘early next year’


Google has announced plans to support Accelerated Mobile Pages within its official search results from “early next year,” as it works with publishers and web developers to promote the faster loading pages. The AMP project, backed by Google and Twitter and including several major publishers, will see developers utilize common scripts and Google’s own cache to deliver web pages on mobile almost instantly. The search giant has now told partners that it will “begin sending traffic to your AMP pages in Google Search early next year,” with “more concrete specifics on timing very soon.”


The Yahoo Directory has officially gone offline


We’ve known about its demise for some time, but internet stalwart the Yahoo Directory is now finally gone for good. Going to now redirects you to Individual subsections had been redirecting to Aabaco since late last year, but the entire site now redirects. Usage had been in decline up to the closure, but the Yahoo Directory was once a vital part of the web’s history, playing a role much like Google search does today.


Google releases its full Search Quality Rating Guidelines


Google has for the first time released a full, official version of its Search Quality Rating Guidelines, the 160-page handbook given to Google Search Quality Raters to help them assess and rate sites. Copies of the handbook have previously been leaked, and the search giant once released an official, abridged form, but until now no full version has been publicly released. Google’s Mimi Underwood explained that “the guidelines reflect what Google thinks search users want.”