Google Pigeon Search Algorithm Update
This week saw a new update to the Google search algorithm, this time targeting local searches. Google didn’t give this one a name, but Pigeon seems to have stuck as the update’s nickname. People are still sorting through the larger effects of the update, but already they’ve seen boosts to directory sites like Yelp, TripAdvisor and OpenTable on searches for local restaurants and the like. Google have also fixed an issue that saw Yelp accuse them of manipulation: previously a search for a restaurant name followed by ‘yelp’ frequently gave the restaurant’s homepage as the first result – complete with links to the Google+ page, Google user reviews and more. Now Yelp results top the results when their name is included in the query. We’re still waiting to see whether there will be broader ranking changes as a result of Pigeon, but expect to hear more soon.