Market Appeal Blog and News

Right to be Forgotten Should be EU-only, Google Argues


Right to be Forgotten Should be Europe-only, Google Argues


A Google-appointed panel has argued that the European Union’s ruling that people have the “right to be forgotten” should not apply outside of the EU. Google has so far only removed specific search results from nationally-directed versions of Google for EU countries, rather than on other sites including, but some EU officials are now challenging this interpretation. Wikipedia founder Jimmy Wales was part of the Google panel, argued that “the recommendations to Google… are deeply flawed due to the law itself being deeply flawed.”


Google Removes ‘How can I join ISIS’ from Autosuggest


The BBC has reported that Google has removed ‘How can I join ISIS’ from the Autosuggest options in search after being contacted by the BBC. The search suggestion was reportedly removed in less than 90 minutes after Google were alerted to it. Since Autosuggest options are generated by an algorithm, the presence suggests a high volume of searches for information about the jihadist organisation.


There’s No Whitelist for Panda or Penguin


Google Webmaster Trends Analyst John Mueller has denied the existence of any whitelist to exempt sites from the effects of the Penguin and Panda updates, explaining that it is “not something that that the search quality team would want to do.” The discussion came during a Google+ hangout, in which he admitted that there is a whitelist to exempt some sites inappropriately caught by the SafeSearch algorithm, but nothing equivalent when it comes to search quality. There’s no way of getting around Panda or Penguin for anyone, it seems.


Google & Twitter Make a Deal, Google Bans Bad Ads and Safari Search Up for Grabs


Tweets to Appear in Google Searches


Three and a half years after blocking Google’s direct access to tweets, Twitter and the search giant have apparently struck a deal that will see Twitter’s social media content appear directly in Google search results going forward. Bloomberg Business reported Wednesday night that the new deal will see Google get access to tweets immediately after they are posted, and that engineers from both companies are already at work on the project, which will go live some time in the next few months. Doug Anmuth, an analyst at JPMorgan, argued that the new move means “more opportunities for Twitter to convert, and possibly monetize, logged-out users,” while for Google, “search results will be enhanced by access to real-time tweets and a much broader amount of content.” (more…)

Bing Ads Show Twitter Followers, Google Flags Bad Mobile Design and Amazon are Their Biggest Search Competition


Bing Ads Show Number of Twitter Followers


Bing’s long-running partnership with Twitter has yielded a new feature – some ads running on Bing now display the number of Twitter followers that the advertiser has. The feature is similar to Google’s annotations displaying advertisers’ Google+ followers, but a Twitter follower count might be more likely to resonate with users. The feature appears to still be under tests, and is not displaying for all users, but it seems likely that this could become a permanent addition to the search engine. (more…)

Reddit Makes the News, Bing Adds Song Lyrics and Google Penguin is On the Way


Google Declares Reddit to be Newsworthy


Google has changed the standards for sites to be included in the ‘In the news’ section of some search results, with Reddit notably joining the traditional set of media outlets. A company spokesman told Search Engine Land that they “will be pulling from all over the Web, which means that we will present as diverse a range of voices as possible to ensure we get users the answer they are looking for.” It’s worth noting that while Reddit is appearing in the ‘In the news’ box, Reddit pages are not being included in Google News, which has stricter guidelines for inclusion. (more…)

Yahoo Directory is Shutting Down, Google Launches Panda 4.1 and Research Sheds Light on Online Shopping


Yahoo Directory Shutting Down


Yahoo has announced that the venerable Yahoo Directory is to be shut down on New Year’s Eve after running for almost 20 years. The Directory used to be the most popular search resource on the web before Google came along to take the crown, and many will be sad to see it go – especially with the lack of fanfare the company’s made, announcing simply, “While we are still committed to connecting users with the information they’re passionate about, our business has evolved and at the end of 2014 (December 31), we will retire the Yahoo Directory.” Yahoo promised that advertisers will be upgraded to a new service, with details to come. (more…)