Market Appeal Blog and News

Google Announces Major Company Restructuring


Google launches new holding company Alphabet


In what was undeniably the biggest new story in the tech world this week, Google surprised us all by announcing a major restructuring which will see the search giant become a subsidiary of new holding company Alphabet. Some of Google’s wilder efforts, such as their health companies, Nest, and Fiber, have been spun off to run separately from Google itself as part of the change. Sundar Pichai will now become the CEO of Google, while co-founders Larry Page and Sergey Brin will become CEO and President of Alphabet, respectively. Page said this will allow him and Brin to get “more ambitious things done” and “take the long term view.” (more…)

Google Reveals Plans for New Top Level Domains


Google announces new top level domain policies


In response to both user and SEO industry confusion, Google has revealed how it intends to handle the new types of top level domains being introduced when it comes to search results. One of the big insights is that the new TLDs won’t be given any special search treatment, and even a keyword in the TLD won’t either help or hurt in SERPs. The company also revealed that it intends to treat regional domains such as .london as if they are generic, without any additional weighting for local search, though leaves this open to be changed down the line. Head to their roundup to find out more. (more…)

Yahoo Shuts Down Yahoo Maps After 8 Years

yahoo maps

Yahoo Maps Shuts Down


Yahoo announced in early June that it would close its Yahoo Maps service for good, and as of now it seems to be offline. “The Yahoo Maps site will close at the end of June. We made this decision to better align resources to Yahoo’s priorities as our business has evolved since we first launched Yahoo Maps eight years ago,” the company explained. While some Yahoo services will still feature maps, these won’t be powered by Yahoo. The change was announced alongside a number of other changes to Yahoo’s products and services, including the shuttering of developer tool Yahoo Pipes. (more…)

How Long Should a Blog Post Be?


The Value of Blogging

These days, to wheel out the web’s oldest cliché, we all know that content is king. Almost all modern digital marketing involves content of some description, and blog posts in particular are hugely popular, with more springing up daily.

Not only is a personal or corporate blog a great way to maintain contact with your existing customers, but it enables you to reach out to new audiences and acquire links through reciprocation when you recommend other bloggers, who will often recommend you in return since they’re keen to highlight anyone praising them.   (more…)

Google Launches ‘Now On Tap’ at Google I/O Conference


Google Announces ‘Now On Tap’ at Google I/O


Speaking at Google I/O, the company’s annual conference for developers, Google Now product director Aparna Chennapragada announced Google Now On Tap, a version of Now that is designed to work anywhere on an Android device, even in other apps or mobile browsers. At any time you can hold the Home button to bring up relevant Google Now cards – so while reading an email that mentions a film, the card might include a link to its trailer and IMDB page, while a text about a local restaurant could bring up Yelp reviews. “When you tap and hold on the Home button,” Chennapragada said, “you’re telling Google Now, ‘here’s something I need help with.’” (more…)