Market Appeal Blog and News

SEO News Roundup: 25th July 2014

google-pigeon-1406316482Welcome to a brand new regular feature on the Market Appeal blog: a weekly roundup of everything that you need to know about the world of SEO.

Google Pigeon Search Algorithm Update


This week saw a new update to the Google search algorithm, this time targeting local searches. Google didn’t give this one a name, but Pigeon seems to have stuck as the update’s nickname. People are still sorting through the larger effects of the update, but already they’ve seen boosts to directory sites like Yelp, TripAdvisor and OpenTable on searches for local restaurants and the like. Google have also fixed an issue that saw Yelp accuse them of manipulation: previously a search for a restaurant name followed by ‘yelp’ frequently gave the restaurant’s homepage as the first result – complete with links to the Google+ page, Google user reviews and more. Now Yelp results top the results when their name is included in the query. We’re still waiting to see whether there will be broader ranking changes as a result of Pigeon, but expect to hear more soon.


Market Appeal Runs For The British Heart Foundation

Damian Avanti, Market Appeal’s SEO manager recently ran around the tower of London along with thousands of other runner to to raise money for the British Heart Foundation.

Market Appeal Runs The British Heart Foundation Charity Run

Market Appeal First UK SEO agency to accept Bitcoin payments

London based search engine optimisation (SEO) agency Market Appeal announced today that they now accept payment in Bitcoin for SEO, paid search, link building and content marketing services, almost certainly a first in the UK.

“We are happy to accept payments by Bitcoin, the world’s first, widely recognised meta-currency. To celebrate its launch we’re offering a 20% discount to the first five clients to pay us with Bitcoins” said Anthony Sharot, MD of Market Appeal Ltd.


Digital Marketing Assistant – Job description – £8.30 per hour – London, NW4

General info

  • Term: Initially contract based with view to moving from temp to perm in due course
  • Hours: 20 to 40 hours per week
  • Rate: £8.30 per hour
  • Location: Hendon, NW4, London


International and Multilingual SEO Tips – Part 1


Global SEO

We recently received a number of enquiries regarding the optimisation of international and multilingual SEO. So, here’s a quick guide to some of the key issues and common solutions.