Market Appeal Blog and News

Siri Is Coming to macOS


Apple brings Siri to Mac, opens her to third parties


Apple announced some major changes to Siri at WWDC this year. First up, the virtual assistant will arrive on macOS Sierra when it launches later this year, allowing users to search the web directly from the desktop with her help — with Bing as the default search engine. Secondly, the company confirmed rumours that it was opening Siri up to third-party app developers, allowing them to “build on the intelligence Siri offers and let users interact directly with apps using just their voice.” Uber, Lyft, WeChat, and Square Cash were all mentioned as potential partners.


Bing to Introduce Expanded Text Ad Support


Bing supports Expanded Text Ads


The natural SEO cycle of either Google or Bing adopting a new feature and the other mimicking it within months continues anew, this time as Bing follows Google in adding Expanded Text Ads. The feature, which Google is currently testing, allows advertisers to use 60 characters in titles, rather than 25, and 80 characters in their text, rather than 71, offering much more flexibility in copy writing. Bing is pretty open about its inspiration here at least, admitting that it’s adopting the new format in order to ensure compatibility for users who run ads on both Google AdWords and Bing Ads. Expect support to roll out before the end of the summer.



Apple Working on Amazon Echo Competitor

Apple Logo

Apple to open up Siri to third-party apps


The battle to be smartphone users’ virtual assistants is stepping up a notch. In the wake of Amazon Echo and Google Home, Apple is reportedly working on its own physical Siri device for the home. More importantly perhaps, as part of that project it will be opening Siri up to third-party apps, with a software development kit on the way for developers who want people to be able to access their apps through Siri. This was apparently always Apple’s plan for the service, but it got sidelined, and now it’s competition from Google and Amazon that’s forcing its hand. Expect to hear more at this month’s WWDC.


Google assistant Is Here


Meet Google assistant


Google has unveiled its next-gen Siri competitor and the “next evolution” of Search: Google assistant. Yup, that’s ‘assistant’, not ‘Assistant’. The lower-case name is important, because Google isn’t trying to brand this as a new standalone product or feature, but simply an integral part of Search going forward. “It’s not enough to give them links. We really need to help them get things done in the real world. This is why we’re evolving search to be more assistive,” Google CEO Sundar Pichai said at the recent Google I/O event. The conversational new tool will appear in Google Home and Allo, and no doubt other products down the line.


Google Unveils Gboard for iOS


Google launches Gboard


Google has announced a surprise new iOS keyboard app named Gboard that allows users to search directly from their keyboard – without ever having to leave the app they’re using. For example, iMessage users can quickly search for information to send in a message, or use search terms to find emoji and GIFs without having to scroll through the whole selection. The app is available for free, but Google insists that it has “No current plans” to incorporate ads into the experience – despite the obvious potential to effectively insert Google ads into every app on a user’s device.