While getting to grips with digital publishing to an ever-increasing degree over the past few years at Incisive Media, one area brought up a question mark like no other to me: search engine optimisation. Nothing like it exists in the print publishing; it is unique to digital content and has extraordinary ramifications for the way in which users – you, me, everybody – find and consume information. Moreover, the rules remain largely the same whether your firm publishes magazines, offers medical advice or sells seafood wholesale.
As someone taught to create the best-quality content possible, I was intrigued by the part that search plays in getting relevant content onto people’s PC screens. I found myself wanting to learn and understand the underlying processes – the nuts and bolts – so moving to SEO and digital publishing was, in the end, a no-brainer for me.
Of course, Anthony and Damian are the people with the knowledge and technical skills that power this business. Some of the stuff they do is very far-sighted and I’m excited to be a part of that vision here at Market Appeal. I’m not of the ilk that can sit in front of a computer for hours figuring out algorithms, worse luck, so it’s unlikely that I’ll ever come up with any technical revolutions, but what I can (and will) do is manage the content that will help you climb the rankings of Google and other search engines.
I’m also the person responsible for de-mystifying the seemingly intractable jargon surrounding SEO for you, much like a journalist does. In so many ways, my job has not changed at all.