Market Appeal Blog and News

Yahoo Shuts Down Yahoo Maps After 8 Years

yahoo maps

Yahoo Maps Shuts Down


Yahoo announced in early June that it would close its Yahoo Maps service for good, and as of now it seems to be offline. “The Yahoo Maps site will close at the end of June. We made this decision to better align resources to Yahoo’s priorities as our business has evolved since we first launched Yahoo Maps eight years ago,” the company explained. While some Yahoo services will still feature maps, these won’t be powered by Yahoo. The change was announced alongside a number of other changes to Yahoo’s products and services, including the shuttering of developer tool Yahoo Pipes. (more…)

How Long Should a Blog Post Be?


The Value of Blogging

These days, to wheel out the web’s oldest cliché, we all know that content is king. Almost all modern digital marketing involves content of some description, and blog posts in particular are hugely popular, with more springing up daily.

Not only is a personal or corporate blog a great way to maintain contact with your existing customers, but it enables you to reach out to new audiences and acquire links through reciprocation when you recommend other bloggers, who will often recommend you in return since they’re keen to highlight anyone praising them.   (more…)

Google Launches ‘Now On Tap’ at Google I/O Conference


Google Announces ‘Now On Tap’ at Google I/O


Speaking at Google I/O, the company’s annual conference for developers, Google Now product director Aparna Chennapragada announced Google Now On Tap, a version of Now that is designed to work anywhere on an Android device, even in other apps or mobile browsers. At any time you can hold the Home button to bring up relevant Google Now cards – so while reading an email that mentions a film, the card might include a link to its trailer and IMDB page, while a text about a local restaurant could bring up Yelp reviews. “When you tap and hold on the Home button,” Chennapragada said, “you’re telling Google Now, ‘here’s something I need help with.’” (more…)

Google’s Mobile Update: What You Need to Know to Boost Your Mobile Traffic


If you’ve been paying any attention at all to the SEO industry over the last few years (or even if you haven’t) you’ll likely be well aware that mobile users make up an ever-increasing proportion of global search traffic, with little sign that the growth will slow any time soon. It should come as no surprise then that Google is making major efforts to improve the search experience for users. In part that means changes to the user interface and improvements to autocomplete, but as of last week it also means prioritising sites with mobile-friendly designs in the search results. (more…)

Google’s ‘Mobilegeddon’ mobile algorithm update launches


Google’s ‘Mobilegeddon’ is live


Google’s mobile-friendly search update – a.k.a. Mobilegeddon to those concerned by the algorithm change – is now officially live. Google has warned that webmasters shouldn’t expect an immediate impact, and could see changes continue to roll out over the week following the update. Research from Advanced Web Ranking has already seen some impact on SERPs following the algorithm update, while Google has boasted of another major change: a 4.7% increase in the number of mobile-friendly sites on the web over the last two months, prompted by the planned update. Something must be working then. (more…)