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Advanced Web Ranking: Software Review 2011

Our favourite website ranking seo software recently got a facelift, and we are so pleased with the new interface, we thought they deserved some credit.

Current Rank - AWRWe use ‘AWR’ weekly, sometimes daily, to check the ranking for our various clients. We’ve always been impressed with its functionality, and wide list of features, though not always with the layout of those features. We have been yearning for a more logical layout, and are very grateful that Caphyon Ltd. have now delivered.

The core functionality hasn’t changed too much, although updates with ongoing refinements are reliably released every few weeks to remind everyone that there are developers beavering away behind the scenes.

But we are now happy to report, that the layout is far more logical, and actually works with, rather than against out ‘flow of work’.

AWR, is still our primary site ranking application, and it also makes a great keyword research tool. Practical advantages include the wide variety of report export formats including pdf, html and .xls which can be tailored, both in terms of content and styling, to suit your company and clients requirements.

Another benefit is its ability to handle large projects. For example, some clients have several websites, each with their own keyword lists and target search engines (Google.co.uk/.com etc.). Multiply that by several clients and there are thousands of individual keyword-website-search engine combinations. Without AWR’s “update multiple projects” feature keeping tabs on everything could become tedious to the extreme.

AWR also has plenty of features, such as routing via proxy servers, that we don’t often use. No doubt a dig through their help files would remove plenty more, but at least I can say that the additional functionality doesn’t get in the way during every day use.

Speaking of which, detailed time delay options and querying via API keys is supported so that you can keep track of your rankings, while keeping the search engines onside. Some experimentation may be required to get them right, as Yahoo seems easy to offend, but on the whole we’ve had a trouble free year and so were happy to write about the software again.

To get your own copy of Advanced Web Ranking
visit: http://www.advancedwebranking.com/
Keyword Research Tool - AWR

Savoy Stewart Launches New Commercial Property Website

Savoy Stewart's new websiteSavoy Stewart commercial estate agents have just launched their new commercial property website.

Designed and built by Damian Lewis to our exacting specification, it offers a fresh, professional look that appeals to their clients.

Other features include an enhanced content management system and improved backend functionality enabling their staff to take control of the website.

Of course, being an SEO company, one of our priorities was to ensure that the new site helped their SEO.

The new site has now been live for a few days and we’re delighted to announce that their rankings continue to improve.

For example, they are now up to 4th place for “commercial estate agents” and rankings for other phrases are climbing too.

Finally, their staff can see how their marketing is going due to a custom combination of Google Analytics goals and Google AdWords conversion tracking, together placing actionable data at the heart of their campaigns.

Does your business need a new website and an efficient marketing campaign?

If so, you might be interested in our Guaranteed SEO challenge.

To find out more follow the link or fill in the form below.

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Advanced Web Ranking: Software Review 2010

Living with Advanced Web Ranking

A year or so ago I wrote a review of Advanced Website Ranking (AWR), as it was our preferred ranking tracking software at the time. Since then it’s been in use weekly, sometimes daily, to check the ranking for our various clients.

The core functionality hasn’t changed, although updates with ongoing refinements are reliably released every few weeks to remind everyone that there are developers beavering away behind the scenes.

The past year has seen plenty of changes from the major search engines including faster “real-time” search, increased personalisation and the sabre rattling between Google and Bing.

None of that has thrown AWR, which is still our primary rank tracking application. Practical advantages include the wide variety of report export formats including pdf, html and .xls which can be tailored, both in terms of content and styling, to suit your company and clients requirements.

Another benefit is its ability to handle large projects. For example, some clients have several websites, each with their own keyword lists and target search engines (Google.co.uk/.com etc.). Multiply that by several clients and there are thousands of individual keyword-website-search engine combinations. Without AWR’s “update multiple projects” feature keeping tabs on everything could become tedious to the extreme.

AWR also has plenty of features, such as routing via proxy servers, that we don’t often use. No doubt a dig through their help files would remove plenty more, but at least I can say that the additional functionality doesn’t et in the way during every day use.

Speaking of which, detailed time delay options and querying via API keys is supported so that you can keep track of your rankings, while keeping the search engines onside. Some experimentation may be required to get them right, as Yahoo seems easy to offend, but on the whole we’ve had a trouble free year and so were happy to write about the software again. We’re even hoping to receive a free copy in exchange for our (genuinely) nice words…

To get your own copy of Advanced Web Ranking visit: http://www.advancedwebranking.com/

Office Outfitters Woodalls Launch Animated Website

Woodalls, the office design and refurbishment specialists, just launched their new website http://woodallsdesign.co.uk

Designed by Woodalls and built by Market Appeal, Woodalls new site has several case studies and animated walk-throughs showing off their handiwork, along with their latest company news.

“We’re delighted by the new website”, said Dale Woodcock, Woodalls’ Sales Director. “It illustrates our innovative approach and helps to engage our customers and bring our work to life. A virtual showroom if you like.”
Design and fit-out case studies include blue-chip brands such as AOL, McKinsey, Capita, Deloite, S Three and UBS, among others.
Woodalls are also running paid and organic search marketing campaigns to promote their website to a wider audience. To view their site for yourself, visit: http://woodallsdesign.co.uk

 

Additional information

Woodalls are market leaders in the design and realisation of empowering workplace environments. The business was founded in 1850 and remains a strong family partnership.

Their unique formula of professionalism, architectural flair and quality personal service, enables senior management to make calculated decisions and capital outlay with clarity and certainty. The business continues to enjoy controlled growth globally with over 70% of assignments coming from client referrals and long-term relationships.

To find out more about how a redesigned office can help improve your company’s productivity, staff motivation and corporate image, contact:

Greg Hayward, Marketing Manager

Switchboard: +44 (0)20 8699 3630
Email: gregh@woodallsdesign.co.uk

Link building secrets: 2 free tips and tricks

1. Article marketing – you may already do this, to an extent, but…

Article marketing goes way beyond just posting $10 articles churned out by www.textbroker.com on ezinearticles.com. In addition to free ‘article sites’ there are loads of blogs and news sites out there craving quality content. Sites that run content from guest writers includewww.ukmarketingnetwork.co.uk www.creativeboom.co.uk and econsultancy.com to name a few from the marketing sector.

Sure, these posts will have to be of a higher standard, but do you really want to associate your brand with anything less anyway?

Of course, that’s fine if you have something to say, but what if you don’t?
We (www.marketappeal.co.uk) have a team of professional copywriters who can write to order. They’ve managed to make everything from tax investigations to laptop insurance sound interesting (well, almost), so can rustle up something for you too.

Similarly, we have an extensive network of publishers that we work with, and so can arrange for relevant sites to promote your content, building permanent links from popular, authoritative sites on an ongoing basis. – This is turbocharged article marketing, just like the cheap version expect that we post good content on great sites.

2. Blogs and forums – again, this is often done badly, approaching outright spamming.

A cheap trick is to simply find a do-follow blog-CMS (search for that to start off with) that’s easy to identify and prone to auto approving, and then repeat your Google search and hammer away. WordPress won’t work, unless they have a dofollow, but many lesser know platforms have simpler systems anyway.

Doing this properly is another matter. Here’s how. Speak to the site’s manager and tell then that you’d like to cut a deal. You’ll give them an exclusive new offer to promote to their customers for free, if they’ll let you post it on their website.

I’ve seen this work for www.desktoplawyer.co.uk on moneysavingexpert.com, who have 7 million visitors per month, among others. Similar approaches work for blogs too. – Approaching relevant sites with an offer of genuine interest to their readers is what matters.