The Value of Blogging
These days, to wheel out the web’s oldest cliché, we all know that content is king. Almost all modern digital marketing involves content of some description, and blog posts in particular are hugely popular, with more springing up daily.
Not only is a personal or corporate blog a great way to maintain contact with your existing customers, but it enables you to reach out to new audiences and acquire links through reciprocation when you recommend other bloggers, who will often recommend you in return since they’re keen to highlight anyone praising them. (more…)