Our favourite website ranking SEO software, Advanced Web Ranking, recently got a facelift, and we are so pleased with the new interface, we thought they deserved some credit.

We use ‘AWR’ weekly, sometimes daily, to check the ranking for our various clients. We’ve always been impressed with its functionality, and wide list of features, though not always with the layout of those features. We have been yearning for a more logical layout, and are very grateful that Caphyon Ltd. have now delivered.

The core functionality hasn’t changed too much, although updates with ongoing refinements are reliably released every few weeks to remind everyone that there are developers beavering away behind the scenes.

But we are now happy to report, that the layout is far more logical, and actually works with, rather than against out ‘flow of work’.

AWR is still our primary site ranking application, and one of the reasons that AWR has stuck is that it also makes a great keyword research tool. Practical advantages include the wide variety of report export formats including pdf, html and .xls which can be tailored, both in terms of content and styling, to suit your company and clients requirements.

Another benefit is its ability to handle large projects. For example, some clients have several websites, each with their own keyword lists and target search engines (Google.co.uk/.com etc.). Multiply that by several clients and there are thousands of individual keyword-website-search engine combinations. Without AWR’s “update multiple projects” feature keeping tabs on everything could become tedious to the extreme.

AWR also has plenty of features, such as routing via proxy servers, that we don’t often use. No doubt a dig through their help files would remove plenty more, but at least I can say that the additional functionality doesn’t get in the way during every day use.

Speaking of which, detailed time delay options and querying via API keys is supported so that you can keep track of your rankings, while keeping the search engines onside. Some experimentation may be required to get them right, as Yahoo seems easy to offend, but on the whole, we have had a trouble free year and so were happy to write about the software again.

To get your own copy of Advanced Web Ranking
visit: http://www.advancedwebranking.com/