Market Appeal Blog and News

AdWords Users Can Now Access a New App – But Only in Canada


Google AdWords Launches Android App – But Just in Canada


Google AdWords has continued to improve the tools available to advertisers with the launch of a new Android app to help advertisers manage their campaigns on the go. The bad news is that, so far at least, you can only use it if you live in Canada – though Google promise to expand support to other countries soon. For those who can get at it now, the new app lets advertisers view campaign statistics, update bids and budgets, receive alerts and notifications and even contact a Google expert right through the app. The app is free to download from the Play Store – but, again, only in Canada. Stay tuned.


Bing Lets You Order Takeout Straight From Search


In the continuing battle to add new, unexpected features to search, Bing has just come out one step ahead, adding an ‘Order Online’ button to searches for restaurants that offer online ordering systems for takeout. The button takes you through to U.S. ordering platforms like eat24 and BringMeThat – no word yet on when it might appear in the U.K. for JustEat and HungryHouse. This could be a big help for SEO-savvy takeout places, and is a sign that Bing are just as committed as Google to expanding the purpose of the search engine.


Google Search Penalizes Sites With Unwanted Downloads


Be careful if you’re too quick to force downloads of marketing materials from your sites – Google has announced in a blog post that Search now “incorporates signals that identify such deceptive sites.  This change reduces the chances you’ll visit these sites via our search results.” Chrome users will even now begin to see warnings before they visit sites with unwanted downloads, while AdWords is beginning to disable ads that lead to such sites. All of this means one thing: if you’re still trying to force downloads on visitors to your site for any reason, you really need to stop.

Could Google’s Latest Doodle Cause Epileptic Seizures?


Google’s Alessandro Volta Doodle May Cause Seizures

This week Google celebrated 270th birthday of the inventor of the battery, Alessandro Volta, in its latest Doodle, but not everyone was a fan. One searcher complained that the image, which contained a series of flashing lights, risked trigger a seizure in people with photosensitive epilepsy. Emileigh Starbrook wrote that the Doodle “caused an immediate migraine” for her, but that “it is very possible it could cause an epileptic seizure in someone who is more sensitive to it than I am.” Starbrook requested Google take the animation down just in case. It doesn’t look like Google did remove it, but will they consider epilepsy sufferers in future Doodles?


Google Webmaster Tools Data Ran a Week Late


The data Google Webmaster Tools always runs a day or two behind, but last week saw a pretty exceptional delay, with widespread reports that the system stopped updating for almost a week, leaving webmasters in the dark about their sites’ performance. Data stopped loading from February 7th for many users, and was still out-of-date over the weekend. Thankfully, things are now back up and running with the usual two-day delay, though this serves a reminder that even Google have service outages – which will be little comfort to those reliant on that data last week.


New Loading Effects Tested for Google Mobile Search


Reports suggest that Google are testing a variety of new loading effects for mobile searches, though it’s not clear if the aim is to increase efficiency, speed, or simply user experience. New effects include the logo fading away as the user types, to return once the search is complete. Another sees image searches load up rectangles in colours drawn from the image’s colour palette while the full pictures load. Check out Rubén Gómez’s video to see the new UI in action.

Right to be Forgotten Should be EU-only, Google Argues


Right to be Forgotten Should be Europe-only, Google Argues


A Google-appointed panel has argued that the European Union’s ruling that people have the “right to be forgotten” should not apply outside of the EU. Google has so far only removed specific search results from nationally-directed versions of Google for EU countries, rather than on other sites including, but some EU officials are now challenging this interpretation. Wikipedia founder Jimmy Wales was part of the Google panel, argued that “the recommendations to Google… are deeply flawed due to the law itself being deeply flawed.”


Google Removes ‘How can I join ISIS’ from Autosuggest


The BBC has reported that Google has removed ‘How can I join ISIS’ from the Autosuggest options in search after being contacted by the BBC. The search suggestion was reportedly removed in less than 90 minutes after Google were alerted to it. Since Autosuggest options are generated by an algorithm, the presence suggests a high volume of searches for information about the jihadist organisation.


There’s No Whitelist for Panda or Penguin


Google Webmaster Trends Analyst John Mueller has denied the existence of any whitelist to exempt sites from the effects of the Penguin and Panda updates, explaining that it is “not something that that the search quality team would want to do.” The discussion came during a Google+ hangout, in which he admitted that there is a whitelist to exempt some sites inappropriately caught by the SafeSearch algorithm, but nothing equivalent when it comes to search quality. There’s no way of getting around Panda or Penguin for anyone, it seems.


Google & Twitter Make a Deal, Google Bans Bad Ads and Safari Search Up for Grabs


Tweets to Appear in Google Searches


Three and a half years after blocking Google’s direct access to tweets, Twitter and the search giant have apparently struck a deal that will see Twitter’s social media content appear directly in Google search results going forward. Bloomberg Business reported Wednesday night that the new deal will see Google get access to tweets immediately after they are posted, and that engineers from both companies are already at work on the project, which will go live some time in the next few months. Doug Anmuth, an analyst at JPMorgan, argued that the new move means “more opportunities for Twitter to convert, and possibly monetize, logged-out users,” while for Google, “search results will be enhanced by access to real-time tweets and a much broader amount of content.” (more…)

Bing Ads Show Twitter Followers, Google Flags Bad Mobile Design and Amazon are Their Biggest Search Competition


Bing Ads Show Number of Twitter Followers


Bing’s long-running partnership with Twitter has yielded a new feature – some ads running on Bing now display the number of Twitter followers that the advertiser has. The feature is similar to Google’s annotations displaying advertisers’ Google+ followers, but a Twitter follower count might be more likely to resonate with users. The feature appears to still be under tests, and is not displaying for all users, but it seems likely that this could become a permanent addition to the search engine. (more…)