Market Appeal Blog and News

Google Issues Guidance on New Top Level Domains


Google announces new top level domain policies


In response to both user and SEO industry confusion, Google has revealed how it intends to handle the new types of top level domains being introduced when it comes to search results. One of the big insights is that the new TLDs won’t be given any special search treatment, and even a keyword in the TLD won’t either help or hurt in SERPs. The company also revealed that it intends to treat regional domains such as .london as if they are generic, without any additional weighting for local search, though leaves this open to be changed down the line. Head to their roundup to find out more. (more…)

Yahoo Shutters Yahoo Maps Service


Yahoo Maps Shuts Down


Yahoo announced in early June that it would close its Yahoo Maps service for good, and as of now it seems to be offline. “The Yahoo Maps site will close at the end of June. We made this decision to better align resources to Yahoo’s priorities as our business has evolved since we first launched Yahoo Maps eight years ago,” the company explained. While some Yahoo services will still feature maps, these won’t be powered by Yahoo. The change was announced alongside a number of other changes to Yahoo’s products and services, including the shuttering of developer tool Yahoo Pipes.


Google Wants to Know if You Want to Combine Sites in the Search Console


Google wants webmasters’ feedback on some of its latest potential changes, and has opened up a survey to find out what webmasters think of proposed Search Console changes. The survey suggests that Google is considering letting Search Console combine different URL versions of a site (http and https) or different subdomains (mobile and international), but also suggests the possibility of an expansion to include entirely different domains across a brand. Head over and have your say if there are changes you’d like to see.


Yahoo Using Google to Power Search Results and Ads

In one of the first obvious effects of the updated Microsoft/Yahoo search partnership, Yahoo has begun testing search results and ads powered by Google. The company confirmed the tests to The New York Times, but gave few details. “As we work to create the absolute best experiences for Yahoo users, from time to time, we run small tests with a variety of partners including search providers,” Yahoo said in a statement. “There is nothing further to share at this time.” The latest version of Yahoo’s contract with Microsoft allows the company to use its own or other companies’ search services for up to 49% of user searches, and this test seems to be part of exploring that option.

How Long Should a Blog Post Be?


These days, to wheel out the web’s oldest cliché, we all know that content is king. Almost all modern digital marketing involves content of some description, and blog posts in particular are hugely popular, with more springing up daily.

Not only is a personal or corporate blog a great way to maintain contact with your existing customers, but it enables you to reach out to new audiences and acquire links through reciprocation when you recommend other bloggers, who will often recommend you in return since they’re keen to highlight anyone praising them.

Of course, wanting to have a blog isn’t the same thing as having the time or inclination to write one, so often it’s best to hire an agency to write it for you. Your content marketing agency can advise on how to run your blog to maximise your reach and engagement, including answering questions such as:

  1. How often should you post?
  2. What sort of topics should you cover?
  3. Where will you market it?
  4. How long should each blog post be?

As you might have guessed, it’s the last question that we’re addressing today. (more…)

Google Launches ‘Now On Tap’ at Google I/O Conference


Google Announces ‘Now On Tap’ at Google I/O


Speaking at Google I/O, the company’s annual conference for developers, Google Now product director Aparna Chennapragada announced Google Now On Tap, a version of Now that is designed to work anywhere on an Android device, even in other apps or mobile browsers. At any time you can hold the Home button to bring up relevant Google Now cards – so while reading an email that mentions a film, the card might include a link to its trailer and IMDB page, while a text about a local restaurant could bring up Yelp reviews. “When you tap and hold on the Home button,” Chennapragada said, “you’re telling Google Now, ‘here’s something I need help with.’” (more…)

Google’s Mobile Update: What You Need to Know to Boost Your Mobile Traffic


If you’ve been paying any attention at all to the SEO industry over the last few years (or even if you haven’t) you’ll likely be well aware that mobile users make up an ever-increasing proportion of global search traffic, with little sign that the growth will slow any time soon. It should come as no surprise then that Google is making major efforts to improve the search experience for users. In part that means changes to the user interface and improvements to autocomplete, but as of last week it also means prioritising sites with mobile-friendly designs in the search results. (more…)