Amazon beats Google as starting point for product search
A survey of 1,000 U.S. consumers has found that Amazon just edges Google as the first place people search when they’re looking to shop. 38% of shoppers started with Amazon, compared to 35% on Google, while 21% went straight to another brand or retailer website. There’s more good news for Amazon, as among those who use Google, 41% of them go on to click an Amazon link anyway — cementing the retail giant’s position as the shopping destination of choice.